Skittles and Starburst get spooky
This Halloween sees the launch of two limited editions from Skittles and Starburst, as Wrigley aims to capitalise on the biggest sugar confectionery season of the year and set sales soaring.
Skittles darkside pouches and single packs will provide consumers with Skittles from the other side of the rainbow, with flavours including forbidden fruit, midnight lime, blood orange, pomegranate and dark berry.
Whilst new Starburst ‘trick or treat’ sharing bags will contain apple, raspberry and orange flavoured chews, in both sweet and sour varieties – an ongoing trend for fruit confectionery. In a concept derived from the popular trick or treat Halloween game, consumers will have to chew the sweet to find out if its sweet or sour.
Available across all channels from now until Halloween, both limited edition launches are incremental additions to the Skittles and Starburst ranges.
Dan Newell, Wrigley confections marketing manager, comments, “Halloween is the biggest season for sugar confectionery in the UK and is worth over £223 million, growing at 7.8%. These two limited edition launches are designed to help retailers capitalise on this opportunity, with Starburst offering a truly engaging chewing experience, and Skittles presenting consumers with something dark and previously unkown in the UK.”
Skittles darkside will be available in both a 174g pouch with an RRP of £1.29, and in single pack format with an RRP of £0.51. Starburst ‘Trick or Treat’ will be available as a 165g sharing bag with an RRP of £1.29.
