A real innovation for UK confectionery
It seems that manufacturers no longer create truly innovative products. New launches tend to focus around changing a product’s format eg making a standard tablet available in a bite sized sharing pack, or changing packaging styles eg price marked packs. Totally unique products are few and far between. Which is why a new launch by […]
Starburst breaks flavour mould
Wrigley has launched Starburst Flavour Morphs, a product that changes flavour whilst you chew. The launch will be supported by a £3m multi-media campaign for the brand that includes TV advertising, social media engagement, mass sampling at UK festivals, as well as a strong in-store execution to drive trial. A first for the UK confectionery category, Flavour Morphs will […]
Gnaw Chocolate unveils new packaging
Gnaw Chocolate has unveiled new eye catching packaging for its range of handcrafted Gnawfolk chocolates. The new packaging comes as the firm announces three new products for Christmas, the snowberry drift, the speckled pud bar and the caramel hot choc shot With 30 varieties in the Gnaw range, including some flavours which are entirely unique, […]
Limited edition Mars Caramel launched
Mars is launching a limited edition caramel variety. The product innovation contains 100% chewy, buttery caramel coated in thick, delicious Mars Chocolate, and capitalises on increasing consumer preferences for caramel. Available in stores across the UK from the 10th September, the product has already had tremendous success in the US, Canada and Australia. The limited […]
Sweets & Snacks Expo preview
The Sweets & Snacks Expo takes place 8-10 May in Chicago, US.
Business, Candy & Gum, Chocolate, Functional & Free-from, Packaging, Savoury Snacks, Seasonal
Seasonal sales soar
25% of all global chocolate launches in 2011 were for products with a ‘seasonal’ positioning eg Halloween. The research by Mintel showed that while global new product chocolate launches declined by 7% between 2010 and 2011, products with seasonal claims increased 6% over the same period. Last year the seasonal chocolate market represented a $4.9 […]
Special occasion biscuits
Burton’s Biscuit Company, is targeting the special occasion market with a relaunch of its Cadbury biscuit range. Key elements include an eye catching, new pack design across the five strong range which comprises Cadbury Caramel, Crunchie, Dairy Milk, Bournville and Turkish biscuits. The relaunch is backed by a £600,000 (€722,600) advertising and PR campaign. David […]
Easter eggs stand out in renewable pouches
Innovia Films’ renewable, compostable cellulose based material, NatureFlex, won Ganong Bros Limited’s approval, to pack its range of Easter confectionery in stand up pouches. Ganong is Canada’s oldest candy company, founded in 1873 and remains family owned and operated. Its headquarters and manufacturing facility is in New Brunswick. Bruce Rafuse, vice president of marketing at […]
Hershey to acquire Canadian Brookside Foods
The Hershey Co. has reached an agreement to purchase Brookside Foods, a privately owned Canadian confectionery company.
Voortman grab ‘n’ go cookies target health market
Genesis Distributors’ new Voortman grab ‘n’ go cookies combine health with indulgence. The range includes three varieties of two-cookie packs – Original Flaxseed Omega 3, No Added Sugar Chocolate Chip and No Added Sugar Oatmeal.
Wal-Mart names Brit David Cheesewright as head of UK, Canada and Africa
Wal-Mart has announced the appointment of David Cheesewright as chief executive officer of a new regional management team incorporating the UK, Canada and Africa.
Frozen retail packs of wild blueberries to be launched
For the first time in the UK, the Wild Blueberry Association of North America (WBANA) will introduce a frozen retail pack and a new dried fruit application as well as new product concepts featuring Canadian Wild Blueberries as the signature ingredient.