Expansion of digital campaigns
Back from holiday and working my way through the inbox. Among the many press releases were several from companies that utilises digital technology beyond social media, websites and blogs.
Music seems to be a particular favourite as Cadbury has launched its latest Olympics campaign based on working with consumers to record several music tracks aimed at inspiring athletes. The company is inviting people to upload their own recordings to be part of the six songs that will be produced.
Fruity chew brand Maoam has also put its latest hopes on a musical digital campaign that includes a Facebook campaign and live music sampling platform. Using a specially designed soundboard, consumers are invited to come up with their own Maoam mix. A top ten chart is selected by judges from each week’s entries, with an iPad2 awarded to the best mix each week.
That is not to say that companies don’t rely on traditional strategies. Both campaigns will be accompanied by sampling, in-store displays etc as well.
Meanwhile, I’m looking forward to attending the Speciality & Fine Food Fair next week. The fair always showcases truly exciting new products (as well as gorgeous samples). I will be there on Tuesday along with my new advertising manager, Lee Rawlinson, so please get in touch if you would like us to come by your stand. We look forward to seeing you there.
Best regards,
Katrine Kjoeller, Editor
Sweets & Snacks Europe
