Lifting the lid on the UK’s favourite biscuits
New data from Sainsbury’s reveals that Britain’s biscuit lovers have munched their way through a massive 141 million packets of biscuits over the last year, amounting to 11.7 million packets bought each month, 2.7 million per week, 542,000 per day, 22,596 per hour and 376 packets per minute.
The figures reveal that the nation’s favourite dunking companion is the humble digestive – selling almost 17 million packets per year. The retailer’s customer data, which accounts for approximately 12 million shoppers, has revealed the nation’s top five biscuit tin favourites:
Digestives
Cookies
Jam Rings
Chocolate Fingers
Rich Teas
The infographic illustrates which biscuits are the most popular in each region, after the much- loved digestive. Claire Goldhill, Sainsbury’s biscuit developer, says, “Biscuits are a staple of British culture, with millions of us enjoying them as a sweet treat – there’s no surprise to see these high numbers. Sainsbury’s biscuit aisle is one of the busiest, we’re forever replenishing stock.”
Sainsbury’s data provides a breakdown for each region in the UK, showing that the Scots have become converts of the jam ring, as have Wales and the North-West; those up North are massive fans of the fig roll, whilst Northern Ireland are partial to a Jaffa cake. Down south, it’s the Londoners who have been revealed to love a good crumbly cookie.
The data has been released to celebrate Sainsbury’s launch of over 100 new and re-developed lines, coming to biscuit aisles nationwide this week. New lines include microwaveable Giant cookies, Whoopie Pie Biscuits and a new range of sharing bags including Mini Jaffa Cakes and Mini Shortbread Fingers.