Fruit re-invented hits healthy snacks sector
New British brand Nim’s Fruit Crisps is a natural, low-calorie and nutritious product launch in the snacks category. Fresh fruit is thinly sliced and air-dried using a process that helps retain their crispy crunchiness and tangy flavour. All fruits that are used to produce Nim’s are dried with their skin on, retaining more of the nutrients.
With its strapline, ‘Fruit Re-invented’, Nim’s Fruit Crisps are not to be confused with dense, freeze dried, or chewy baked fruit. Dried, not fried and using 100% pure, natural fruit, they are available in four varieties that are combined to balance the flavours: Apple & Kiwi, Orange & Melon, Apple & Strawberry and Pineapple & Mango.
“Nim’s Fruit Crisps will add incremental sales to your snack foods and impulse categories, by offering a wider choice to your customers and trade up opportunities from crisps and confectionery”, says Nimisha Raja, founder.
Nim’s Fruit Crisps are hand packed in England, contain no fat, added sugar, additives or chemical preservatives and are suitable for those with allergies to gluten, wheat, nuts and dairy. Each pack of Nim’s Fruit Crisps features a euro slot for easy hanging on hooks, therefore offering added flexibility where display space is tight.
Nim’s Fruit Crisps have a RRP of £1.49 each (15 & 19g per pack) and more information is available at www.nimsfruitcrisps.com.
