Marketing campaign rewards Walkers Sunbites
Sales of Walkers Sunbites have increased by 45% since April following a substantial marketing campaign to heighten consumer awareness of the brand.
August sales were up 74% year on year as consumers responded positively to the summer’s series of ads featuring X-Factor finalist Rebecca Ferguson. Jon Kyle, impulse sales director, PepsiCo UK, says, “The Sunbites brand has taken some powerful strides forward this year and is on its way to becoming a £20m brand by the end of the year. The campaign has resulted in massive gains in market penetration and a rapid increase in brand perceptions around quality and taste.”
Sunbites, the fastest growing ‘Better for You’ brand from Walkers , is already achieving the highest repeat purchase rate in the ‘Better For You’ (BFY) segment , prompting trial has been central to encouraging new and existing customers to try the brand.
Jon Kyle continued: “We aim to maintain Sunbites’ performance with a continuing focus on the brand including a new digital campaign, launching in September, which we hope to engage consumers via a dynamic Facebook free bag giveaways.”
In impulse stores, Sunbites are available in Sour Cream & Cracked Black Pepper and Sun-Ripened Sweet Chilli in single serve.