Cheesy baked snacks
United Biscuits is set to launch an improved recipe version of its Mini Cheddars Original range, a Chilli Beef flavour, and price marked packs for the impulse channel.
The original Mini Cheddars recipe has undergone a flavour reformulation, and packs are now branded with the strapline ‘now even cheesier’. The new recipe product will be available in stores from April.
The new Chilli Beef variant will be available in 50g grab bags, targeted at consumers who are looking for an on the-go snack.
In addition to these new flavours, United Biscuits is introducing a £1 price marked Crinklys Cheese and Onion Sharing Bag and a £1 Jacob’s Mini Cheddars 7-pack.
Ted Linehan, marketing director of Savoury Biscuits, UBUK comments, “With the introduction of a new flavour variant, recipe reformulation and new Price Marked Packs, we are responding to the consumer’s need for greater value, choice and above all a great tasting baked snack. These additions to the Jacob’s Mini Cheddar range will be supported with increased multi-media support later this year to further drive awareness and trial, ultimately helping retailers boost their sales and profits.”