Montezuma’s gets on board
Montezuma’s has opened the door to a whole new industry sector after exhibiting at the World Travel Catering and Onboard Services Expo (WTCE) 2015. The brand, whose luxury range features flavours such as chilli and lime milk chocolate and dark chocolate with salt, has announced a partnership with FBV Travel Retail, an onboard travel retail sales consultancy.
Helen Pattinson, co-founder of Montezuma’s, explains: “WTCE was a fantastic opportunity for us to meet some prospects we had already been talking to and introduce our brand to many buyers who had never seen us before. We were able to have fantastic discussions with many airlines directly including Delta, Virgin and Thompson.
“We also learnt a lot about what the airlines are looking for, how the travel industry works and which of our products are most suitable. The travel sector offers significant sales opportunities as well as the chance to be innovative, offering bespoke concepts to help grow our brand and reach a wider audience.”
WTCE marketing manager, Danielle Wolstencroft, adds: “Food and drink is key to the airline and rail passenger experience and operators are always looking for excellent, innovative products.
“At the 2015 show, we noticed that there was a real interest in companies, like Montezuma’s, that can deliver quality products that improve the overall passenger experience, so we are encouraging organisations in the luxury produce market to consider the event as a serious means of developing their business in the sector.”