Organic chocolate rebrands
Ethical chocolate brand Organic Seed and Bean is unveiling its new look. The brand’s new strapline, ‘Kaleidoscopic Moments of pleasure,’ aims to drive messaging, graphics and future flavour concepts.
Derek Johnston of Family (and friends), the brand packaging consultants chosen to create the new look, says: “It was a perfect brief for us – a product with such good qualities and brand owners with such passion – but with packaging that lacked the visual and verbal tools to be its best salesperson. Our job is to get people to really take notice of Seed and Bean; to get them to understand the brands ‘special difference’ at point of purchase.”
The new hand drawn logo features stems, shoots and buds to remind consumers of the brand’s organic credentials, and the previous ampersand has been dropped in favour of the word ‘and’ to connect the name.
In addition to the rebranding, Seed and Bean is launching three new flavours this month. The new flavours will include: Cornish Sea Salt & West Indian Lime Milk Chocolate 37%, Ginger Dark 58% cocoa, Raspberry & Vanilla Creamy White 30% cocoa.
Steve Rudkin Founder of Seed and Bean says: “At Seed and Bean we believe in courageous chocolate. We spend hours in our kitchen mixing flavours from nature to transform the simplicity of a pure cocoa bean into what we like to call kaleidoscopic moments of pleasure; some will be easy on the palette, some will be quite unusual, others will rocket your taste buds, but whatever takes your fancy we promise that chocolate will never be a dull experience again!”