Halloween biscuit range
Burton’s Biscuit Company is introducing its profit-boosting Halloween biscuit range for 2015, featuring a spooktacular on-pack promotion as well as a brand new addition to the range – Cadbury Screme Egg biscuits.
The range will be available during the seasonal period only (1 September – November 2015) and comprises four Cadbury Biscuit products.
In what will be the first seasonal promotion of its kind for the company, Burton’s will also be partnering with Hotel Transylvania 2 in an on-pack promotion to run across all of its Halloween products throughout the period (Hotel Transylvania 2 previews 3, 4, 10 and 11 October. At Cinemas 16 October in 3D).
The promotion, featuring the chance to win a star prize of a family holiday for four to Transylvania, as well as runner-up prizes including DVDs and Sony electronics, will be backed by in-store and retailer activation.
A new addition to the range this year is Cadbury Screme Egg Biscuits, building on the success of Burton’s bestselling Easter product, Cadbury Creme Egg Biscuits.
The Burton’s Halloween line-up includes:
New for 2015: Cadbury Screme Egg Biscuits – Six biscuits smothered in Cadbury Milk Chocolate, with a white and a ghoulish green fondant filling. The Creme Egg taste that shoppers know and love but with a spine-tingling makeover for Halloween.
Cadbury Mini Animals Halloweenies – featuring five mini bags of spooky mini animal-shaped biscuits half-covered in Cadbury Milk Chocolate. Perfect for lunchboxes or after school treats.
Cadbury Halloween Mini Fingers – five mini bags of crisp mini biscuits covered in Cadbury Milk Chocolate, with spooky facts on the individual portion packs.
Cadbury Trick or Treat biscuit assortment – a spine-chilling assortment of 15 mini bags comprising of a mixture of Cadbury Halloween Mini Fingers, Mini Animal Halloweenies and Mini Animals Dinosaurs – in a distinct carton shape with carry handle and monster mouth opening perfect for trick or treaters.
David Costello, head of customer category management at Burton’s Biscuit Company, says: “Halloween is a hugely popular seasonal event, and biscuits have become an integral part of this annual celebration. Enjoyed by adults and children of all ages, Halloween is a great occasion for people to get together, eat treats, and have fun, which is why our Cadbury Halloween Biscuit range performs so strongly every year.
“With this fantastic Hotel Transylvania 2 on-pack promotion and the addition of Cadbury Screme Egg biscuits, the Burton’s Halloween range is sure to drive sales for retailers during this key seasonal period.”
