Alcoholic pastilles and more
Having reached its crowd funding target at the end of last week, alcoholic explorer Smith & Sinclair is inviting the curious and adventurous to jump down the rabbit hole and embark on a multi-sensorial journey, exploring cocktails like never before.
Taking over the downstairs of Benefit’s flagship store on Carnaby Street in London, UK, Eat Your Drink will challenge all perceptions of what alcohol can be by deconstructing cocktails into weird and wonderful creations for shoppers to taste, touch and smell. Expect an assault on the senses with everything from alcoholic bubbles and perfumes to infused candy floss and cocktail dib dabs to Smith & Sinclair’s trademark cocktail pastilles. Eat Your Drink will also curate eclectic events at night, hosting panel discussions with leading influencers, workshops and more. This ultimate adult pop-up is free to enter everyday from 17 November to 24 December, with ticketed night time events.
Eat Your Drink is the ultimate big kids dream and all of the delights in store will be available to buy. Smith & Sinclair have crafted inspired takes on the cocktail experience including gin and tonic bubbles in the Gin Experience, Mojito and Pina Colada Dib Dabs, do it yourself cocktail candy floss, infused perfumes, cocktail garnishes and more.
From the moment customers walk down the stairs into the adult ‘candy store’, they will be immersed in the world of Smith & Sinclair where anything is possible and the wonders aren’t only refined to the edible alcohol. The interior will be specially created by set designers Darling & Edge and even the smell of the shop is to be curated by ‘The Heston Blumenthal of Perfumes’, Odette Toilette.
Smith & Sinclair is partnering with a number of brands and individuals to make the experience even more special with plenty more surprise collaborations confirmed. Official drink partners for Eat Your Drink include Duppy Share, Sipsmith Gin, Firefly Tonic, Jools Drinks and Two Birds Vodka. Eat Your Drink will open as a shop during the day seven days a week and host specially curated ticketed events during selected evenings.
Speaking about the launch, head of events and promotions at Benefit Cosmetics, Kyra Oates says: “Smith & Sinclair have completely thrown away the rulebook on what you can do with alcohol and come up with a real treat for the senses. Be amazed in our store by day with mind-blowing edible delights and by night get stuck in to the talks and workshops with the leading names in fashion, beauty and more. Trust me you’ve never seen anything like this before and we are so excited to have them with us for this period.”