Improved spearmint flavour
This month, Wrigley is bringing back its Extra Ice Spearmint flavour with a new improved taste and distinctive packaging design.
Refreshment with a kick
Wrigley is giving retailers a shockingly fresh sales opportunity with the launch of new Airwaves Extreme, offering consumers ultimate refreshment with an intense kick!
Taste the rainbow
Skittles is back on TV in the UK this month with a new advert, which is intended to show just how contagious they really are.
Promotional Skittles packs
Skittles is teaming up with Xbox to offer consumers the chance to win an Xbox One with every promotional bag sold from early June until the end of the year.
National smile month
Wrigley has signed up celebrity couple Marvin and Rochelle Humes to promote the company’s association with National Smile Month this year, and encourage more consumers to ‘Eat, Drink, Chew’ Extra.
New on the go format
Skittles is launching an exciting new bottle format for its original Fruits flavour, as it taps into the growing consumer demand for confectionery products to enjoy on the go. The neat red container is designed to stand out on shelf, with an easy to open resealable lid to ensure people can enjoy Skittles when on […]
New global identity for gum
Wrigley has unveiled a new improved taste and distinctive packaging design for its gum brand Extra. The product reformulations and fresh visual identity aims to inspire and excite consumers and drive home the brand’s outstanding oral care credentials to a global audience. The move forms part of a landmark year for Extra as it continues […]
Chew O’clock challenge
Wrigley is teaming up with Sophie Ellis-Bextor for a campaign to support the UK launch of Extra’s new soft-chew flavours, Strawberry and Bubblegum. The campaign will see the singer, songwriter and model encourage families to take part in the ‘Chew O’clock Challenge’ – calling on them to chew together at 4 o’clock, the key post-school […]
Juicy sum for cancer charity
In the first project of its kind for the brand, Starburst is partnering with Teenage Cancer Trust to raise funds for the charity and awareness of the valuable work it does helping teenagers and young adults with cancer. Running across Starburst Original 45g sticks, Starburst Original 165g and 192g sharing bags and Starburst FaveReds 165g […]
Once in a blue moon
Wrigley’s is set to expand its range of chewy fruity Skittles sweets with new limited edition Once in a Blue Moon packs. Available in the UK for eight weeks, the packs will include a cherry cola flavoured blue sweet as well as the existing blackcurrant, lemon, strawberry, green apple and orange flavours. The packs will […]
Unexplainably juicy
Starburst, the fruity confectionery brand, is launching a TV ad in the UK this month. Airing from 26 January, the ‘Land of Intensity’ creative will run for 16 weeks, incorporating a mixture of TV and VOD spots. The ad features the ‘Land of Intensity’, a secret corner of the world where Starburst fills its chews […]
Eat, drink, chew
UK gum brand Extra is launching a new television advert this month starring high profile Hollywood actor Ashton Kutcher. The activity kicks off the brand’s £15m marketing campaign in 2015 and promotes its ‘Eat Drink Chew’ message, highlighting the oral care benefits of sugarfree gum. The year-long advertising campaign sees Ashton out to impress on […]
Gum portfolio strengthened
Wrigley will strengthen its Extra portfolio from January by incorporating Orbit into its range, as well as launching two new soft chew flavours. In 2015 Extra will also benefit from a planned investment of £15m in marketing support as well as a new look, which is being rolled out as part of these launches. Communicated […]
Lighting up gum sales
Wrigley is set to drive increased gum sales with the roll out of 5,000 innovative new LED-lit retail display units in 2015. The roll out comes after a successful initial launch, which saw 3,200 units deployed nationally to selected independent and symbol retailers. Data from over 87,000 transactions was collected following trials with different permutations […]