Nestlé unveils travel retail confectionery products
Nestlé International Travel Retail (NITR) has unveiled a range of products and experiences across its KitKat, Smarties and Nestlé Swiss brands for 2018.
There will be a particular focus on millennial and emerging middle-class travellers, in addition to an increase in sustainably sourced ingredients, smaller portions, reduced sugar and functional ingredients which support a healthier lifestyle.
In spring 2018, NITR will launch a new gifting proposition for KitKat – a travel retail exclusive offer that spans across the ‘for you’, ‘for me’ and ‘for us’ occasions – available in milk and dark chocolate 70% variants.
In addition, NITR is presenting a new travel retail exclusive proposition geared towards millennials. KitKat Senses offers milk chocolate, wafer and indulgent fillings with an assortment of inclusions.
The five-finger wafer bars covered in milk chocolate come in three flavours – double chocolate, coconut, hazelnut – with each individual unit in reclosable packaging.
Building on the success of its ongoing global activation Live Your Break launched in summer 2017, KitKat will unveil its global Live Your Break 2.0 campaign next year across selected hub airports internationally.
The campaign is designed to target four different profiles of millennial traveller: the Urban Breaker for the city-exploring breakers, the Festival Breaker for the live music-loving breakers, the Adventure Breaker for the adrenaline junkies, and the Wellness Breaker for those who like to disconnect and unwind.
KitKat offers its ‘breakers’ the opportunity to purchase a four-finger gift box and personalise it, leveraging their own pictures and videos.
Furthermore, the new Smarties Creatorbook will be launching globally in spring 2018. The activity and colouring book contains a 130g giant tube of Smarties, with over 50 pages of activities, games and puzzles. The Smarties Creatorbook also includes eight coloured pencils and pages of stickers, ideal for both gifting and in-flight entertainment for children.
Also, being launched are the mono-flavoured boxes (94-96g, available in three individual flavours: milk chocolate, dark chocolate and milk chocolate with hazelnuts) featuring ten chunks in a reclosable box. The chocolate chunks will also be at the heart of the new 360g Chunks Tower format, suitable for informal gifting and sharing occasions.
