Mini bon bons
Tangerine Confectionery, the manufacturer of sugar confectionery brand, Candyland, has introduced a new mini bon bon product into the market to capitalise on consumer demand. The team has also introduced a new, optimised pack design to a selection of its core confectionery products.
The new Candyland Refresher Fizz Bombs (140g, RRP £1), launching in October, take all the classic elements of traditional Refresher sweets, which consumers know and love, and applies them to a new product format.
Each pack will contain four flavours of mini bon bons – raspberry, lemon, lime and orange, – which will each boast the fizz and tingle of definitive Refresher sweets thanks to its unique, sherbet centre. The bon bons replicate the original Refreshers product with fresh, pastel colours, while the pack has also been designed using the classic Refresher branding, with brightly coloured swirls that consumers will instantly recognise.
Speaking about the launch of the new Refresher Fizz Bombs, Sarah Brown, senior brand manager at Candyland, says: “Our Refresher product is one of our biggest selling kid’s singles items, and consumers have a real affection for the brand.”
The Candyland Refresher Fizz Bombs will be available in major convenience retailers from October 2014.
Tangerine Confectionery has also unveiled a new pack design for a number of its iconic Candyland products, which will assist consumers in identifying their old favourite confectionery products.
The new pack designs have been applied to Candyland marshmallow products, iconic kids singles packs including Sherbet Fountain, Dip Dabs, Refreshers, Flumps. Fruit Salads and Black Jacks, Henry Goode soft eating liquorice and the Candyland Wham lines.
Now featuring a number of key on-pack messages, the new pack design makes it easier for consumers to understand exactly what the product is, while also highlighting key benefits of each product.
Colour ways of iconic products, including Candyland Refresher, Flump, Fruit Salad and Black Jack lines, have also been incorporated onto the new packs, making it easier for consumers to identify with the popular products on shelf.
Commenting on the new pack designs, Sarah adds: “We’re really excited about our new packaging design and believe it will have universal appeal across consumers. Even though the packaging has got a new look, consumers will still find the same great, classic sweets inside and we’ve even added a ‘Made in Britain’ message onto the new packs to endorse our British-made lines. We have also included a ‘Classic recipe’ message on the new pack too, reiterating to our customers that they can still expect the same great quality and flavours of our confectionery products.”
